AI Insights · Timothy · January 2023
Top 5 Consumer Finance Apps in Bulgaria Q4 2022 Performance
Analyzing the performance of the top 5 consumer finance apps in Bulgaria during Q4 2022 reveals trends in downloads and active users across the unified platform.
During the fourth quarter of 2022, the top 5 consumer finance apps in Bulgaria showcased diverse performance trends, particularly in terms of weekly downloads and active users. According to Sensor Tower data, here are the detailed insights:
DSK Smart from DSK Bank had a notable quarter with weekly downloads peaking at around 7.2K in mid-October. Downloads saw a gradual decline towards the end of the quarter, ending with approximately 4K in the last week of December. Active users for this app remained relatively stable, starting at 91.8K and peaking at 105.7K in the second week of October, before slightly declining to 98.8K by the end of December.
Bulbank Mobile by UniCredit Bulbank AD experienced a steady flow in weekly downloads, reaching a high of 3.3K in late October. However, a downward trend was observed towards the end of the quarter, with downloads dropping to 1.7K in the final week of December. Active users showed a slight fluctuation, beginning at 48.9K and peaking at 51.1K in early October, but then declining to 43.4K by the end of the quarter.
KBC Mobile Bulgaria from United Bulgarian Bank saw its weekly downloads peak at 2.7K in late October, followed by a modest decline to 2.1K in the last week of December. The app's active user count increased from 29.3K at the start of the quarter to a peak of 31.9K in mid-October, and then maintained a steady count around 30K until the end of December.
UBB Mobile, also by United Bulgarian Bank AD, had weekly downloads that peaked at 2.8K in late October. This was followed by a significant drop to just under 1K in the final week of December. Active users for UBB Mobile saw a minor decrease from 17.9K at the beginning of the quarter to 16K by the end of December.
My Fibank from First Investment Bank AD had weekly downloads peaking at 1.5K in late October, but similar to other apps, experienced a downward trend towards the end of the quarter, finishing at 851 downloads in the last week of December. Unfortunately, there is no active user data available for My Fibank during this period.
These insights highlight the diverse performance of leading consumer finance apps in Bulgaria during Q4 2022. For more detailed analytics and insights, please visit Sensor Tower.
